Glamour, Without the Distance
Elie Saab brings four decades of couture within reach of the high street.
For more than four decades, Elie Saab has built a language of glamour defined by craftsmanship, femininity and unforgettable red carpet moments. Now that world is stepping into more accessible territory.
The Lebanese couturier is collaborating with H&M on a 55 piece collection spanning eveningwear, tailoring, knitwear and accessories, translating signatures such as lace, embroidery, sequins and rich fabrics into a high street collection. The collaboration is scheduled to launch on 22 October 2026, in selected H&M stores worldwide and online.
It is an unexpected meeting of two fashion worlds: the exclusivity and fantasy associated with Saab, and the global reach of H&M.
Perhaps that is what makes this collaboration particularly interesting. The dream remains glamorous, but the distance becomes smaller.